PROTECTING YOUR BRAND FOR EXPORT – legal, policy and practical – May 8th, Sydney

PROFESSIONALS IN INTERNATIONAL TRADE PRESENTS MASTERCLASS EVENT

SPONSORED AND HOSTED BY PIPER ALDERMAN

Wednesday, 8 May 2019

Time: 6:00pm to 8:00 pm (registration from 5:30pm)

Venue: Piper Alderman, Level 23, Governor Macquarie Tower, 1 Farrer Place, Sydney NSW

Tickets: $20

Professional in International Trade (PIT) have partnered with Piper Alderman to present “Brand Protection for Export – legal, policy and practical” masterclass panel discussion. 

This masterclass would benefit those who are looking to export, international trade professionals with a global brand, accountants with clients looking to expand their business nationally and globally and legal in-house counsel wanting to refresh on their knowledge regarding intellectual property protection.

Intellectual property encompasses many aspects of protection available including Trade Secrets, Trade marks, Designs, Copyrights and Patents to name a few . This masterclass will focus on trade marks and design marks as they directly relate to brand protection.

Our panel consists of four leaders in their field who are highly knowledgeable about brand protection. Each panellist will provide a view from the following perspectives:

• Policy and Government
• Trade Mark Law
• Fashion company operating in a global market
• Wine Maker

What you will learn from the masterclass panel discussion:

• Difficulties faced by Exporters in regards to brand protection
• Brand protection verses infringement- how to minimise those risks
• How free trade agreements affect Australian brand protection
• What can be trade mark protected ?
• Future of food & product labeling (practical solutions alongside trade mark protection)

ABOUT THE PANEL

Tanya Duthie, IP Australia,

Director of IP Australia’s International Policy & Cooperation Section

Tanya’s department has responsibility for providing advice to the Australian Government on international intellectual property (IP) policy along with managing international arrangements, relationships and projects.

Ms Duthie has worked in various positions in IP Australia dealing with domestic and international industrial property law and practice. She has represented Australian positions in numerous international fora and negotiations on IP rights and geographical indications in particular, including the World Intellectual Property Organization (WIPO), the World Trade Organization, and bilateral and plurilateral trade agreements.

IP Australia is the government body that administers intellectual property rights and legislation relating to patents, trade marks, registered designs and plant breeder’s rights in Australia

Tim O’Callaghan, Intellectual Property Partner, Piper Alderman

Tim assists clients in intellectual property protection and portfolio management including filing trade mark applications, oppositions and removal proceedings and manages both the litigious and commercial aspects of intellectual property protection. Tim enjoys helping organisations formulate intellectual property related business strategies and planning and implementing strategies and tactics through special projects. He develops a good rapport with client’s key people, helping them understand the implications of intellectual property issues and assisting them in initiating and developing best practice models for intellectual property management. The World Trademark Review 2018 described Tim as “Piper Alderman’s whip-smart prosecution pro completes projects on budget on and on time” .

Yann Cayrouse, Head of Sales (Global),

Jets Swimwear (a brand of The PAS Group – ASX listed) 

Yann Cayrouse is a Global Sales Leader with a track record of growing luxury and Iconic fashion brands (LVMH, Charles Jourdan, Seafolly and most recently Jets) across regions as diverse as Europe, Middle East, APAC or North America.

Leveraging his strategic mindset and leadership skills, Mr Cayrouse has built global teams and distribution channels, transforming local or regional brands into global success with international sales over AUD 40M. Working for such emblematic globally recognised brands, trademark protection in combination with design protection has always been important strategy to ensure the brand is not tarnished in the market place.

Equally enforcement of the intellectual property assets has always been critical to ensure the brand reputation is upheld.  Through practical experience in brand protection within the fashion industry, Yann is able to identify and provide practical solutions to brand protection issues from a business standpoint. He will share his knowledge on how third parties like Amazon are tightening their policy to combat counterfeit goods.

Jeffrey Grosset, Owner and Founder of Grosset Wines

Jeffrey Grosset is owner and founder of Grosset Wines, a Clare Valley winery (organically certified) producing just eight premium wines. Always an innovator challenging tradition and questioning accepted practices, Jeffrey campaigned to institute the legal integrity of the riesling grape in Australia and was a leading proponent for the introduction of screwcap closures.

Jeffrey Grosset was voted the inaugural Australian Winemaker of the Year by Gourmet Traveller WINE in 1998 and is internationally recognised as one of the ‘50 Most Influential Winemakers’ (Wine & Spirits, USA) in the world today.

In March 2019, pitching to address ‘Fake Wine’, he and colleague David Travers won South Australia’s Premier’s Blockchain Innovation Challenge’. Jeff will be providing insights to how wine makers tackle trade mark protection, as well as the challenges to combat fake wine.

PANEL MODERATOR

Binh Rey, Board Member & Head of Marketing , Professional in International Trade

Binh Rey, joined the Board of Professionals In International Trade (PIT) in December 2018 and heads up Marketing for this not for profit organisation.  She is also a board member of Cumberland Business Chamber and is Principal of Seriously Trademarks®.

Prior to entering the intellectual property industry, she worked with many prominent IT brands including Nortel Networks, Casio, 3Com, Adobe, NEC, Microsoft and Motorola in varying roles in product brand management, channel sales and distribution.

Binh loves educating small business owners about of the importance of trade mark protection and how trade mark protection are not just for the BIG companies like Coca Cola, Nike, AMP and so forth. She has appeared on Channel 7’s Kochie’s Business Builders, SBS World News and quoted in the Sydney Morning Herald, all in hope that the trade mark protection message gets out to business owners-big or small.