Exhibiting your startup: a 25-step checklist for excellence

Author:  Richard Mc Manus, Founder of luxury seaweed bath brand Cara Mara.

Trade shows and exhibitions are an invaluable opportunity that’s often underused by early-stage startups. However, it’s a mistake to view them solely as a sales tactic. In this blog, Richard Mc Manus looks at other reasons to exhibit at shows and fairs, the lessons he has learnt from attending some 40 events with his startup, and gives us a 25-step checklist for exhibition excellence!

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For more insights on trade shows see here…