TRADE SHOWS

For companies who are looking to develop their activities internationally, visiting or exhibiting at a local or international trade show can be a good way to generate brand awareness, identify new customers, meet potential partners and sell more products and services.

A great resource to find trade shows globally is the Eventseye website where you can search for trade shows by location, date and sector.

Business Hack: Trade show websites often include detailed exhibitor directories, including the direct contact details for senior company staff. Trade shows provide a great way to identify potential customers and/or local partners such as distributors.

Click here for an interesting article that outlines a 25-step checklist that all companies should consider before investing to exhibit at a trade show.