Sydney: Doing Business in Asia

When: Monday 2 March 2020

Where: Stone & Chalk, Level 4, 11 York Street, Sydney NSW 2000

How to get here? Google maps reference, close to Wynyard Station and parking at Wilson Parking

Event Times

Time: 5.30pm registration and refreshments

Time: 6.15pm event commences

Time: 8.00pm event concludes

Tickets on Sale NOW through Eventbrite

$20.00 PIT members with promotion code

$30.00 non-members / general admission

$20.00 Stone & Chalk with promotion code

Doing Business in Asia – Trade & Investment Opportunities for Australia in the new Decade

What does Doing Business with Asia mean for Australia in this new decade? Economic powerhouses in Asia, Australia’s geographic proximity to Asian markets and the recent FTAs offer huge opportunities for further trade and investment. But how can Australia overcome the downside of this closer than ever link with Asia? Join us for a panel discussion with insights into the key opportunities and challenges for Australians doing business in Asia in the next decade!  

Meet the Panellists

Professionals in International Trade (PIT) introduces you to the panellists of Doing Business in Asia who will discuss what it means to be conducting business in Asia and provide insights into Trade & Investment Opportunities for Australia in the new Decade. Meet panellists Mrs Salila Tepkasetkul, director of the Thai Trade Centre in Sydney, Ms. Alma F. Argayoso, Special Trade Representative from the Philippine Trade and Investment Centre, Philippine Consulate General – Sydney, Mr. Adam O’Neill, Founder, Asia Advisory, Mr. David Thomas, CEO Think Global Consulting and President of the Australia China SME Association (ACSME) as well as panel moderator Mr. Duco van Breemen, General Manager of Haymarket HQ (HHQ).

  • Mrs Salila Tepkasetkul, director of the Thai Trade Centre in Sydney. The Thai Trade Centre is the government agency under the Department of International Trade Promotion, Ministry of Commerce, Thailand. Her responsibility is to promote and facilitate trade relations between Thailand and Australia, New Zealand and Pacific countries by inviting potential importers to visit international trade fairs in Thailand, organising business matching between Thai exporters and Australian importers and making collaboration with associations, business council and government agencies in order to expand trade opportunities. Her education background is in Economics with both Bachelor and Masters’ degrees and e-Business management Masters’ degree from the University of New South Wales (UNSW). She has been working for the Ministry of Commerce for 20 years and has experience in policy and strategic planning, strengthening a capability of Thai entrepreneurs and promoting e-Commerce for Thai SMEs. In addition, she has participated on the National Start-up Committee to promote the Start-up ecosystem in Thailand.
  • Ms Alma F. Argayoso, Special Trade Representative and Consul (Commercial), Philippine Consulate General – Philippine Trade & Investment Center. Ms. Argayoso is the Philippines’ trade representative to Australia responsible for advancing the country’s trade and investment interests through trade promotion, investment promotion, and trade policy negotiation. She also has oversight in New Zealand, Papua New Guinea and the rest of the Oceania region. Previously, she was assigned at the Embassy of the Philippines in The Hague, The Netherlands between 2007-2011, and at the Embassy of the Philippines in Jakarta, Indonesia between 2012 to 2017. Prior to joining government service, Ms. Argayoso worked in the private sector managing a portfolio of fast-moving consumer goods (FMCG) for one of the biggest foods and beverage conglomerates in the Philippines. She has also held managerial positions, mainly in brand management, public relations, sales and marketing for companies engaged in manufacturing, retail and entertainment.
  • Mr. David Thomas, Founder and CEO of Think Global Consulting and President of the Australia China SME Association (ACSME). Think Global Consulting facilitates business and investment between developed and emerging markets, particularly in China. Mr. Thomas is a renowned keynote speaker, thought leader and entrepreneur focused on providing business leaders with the knowledge and tools to navigate the cross-cultural challenges involved in doing business in Asia Pacific and helping them develop their own strategy for success in the region. He is well known in Australia as a ‘China Expert’ with a wealth of experience in financial services, business and investment, having lived and worked in London, Hong Kong and Sydney. Over the past thirty years, he has inspired, motivated and educated global business leaders, entrepreneurs and investors to pay attention to the massive growth potential offered by modern China and other emerging countries and taken them on a journey to identify and build long-term business and investment relationships.
  • Mr. Adam O’Neill, Founder of Asia Advisory, an Australian based start-up helping businesses to attract, grow and retain clients from Asia. Asia Advisory is based at Haymarket HQ in Sydney, Australia and provides Digital Marketing, B2B distribution partnerships and e-commerce solutions. Asia Advisory’s clients are predominantly Australian-based tourism businesses providing experiences for travellers from across the world. Mr. O’Neill has over 15 years of advertising and marketing experience working with international clients, Government bodies, and small businesses such as the Australia-Korea Business Council, Australia-China Business Council, LG Electronics, LVMH, Red Bull, Rolex, Tourism Australia, Unilever and Westpac. Career highlights include leading Tourism Australia’s International media account and launching the Restaurant Australia campaign into 14 markets. He has also led advertising campaigns for Destination NSW, and Singapore Airlines. Education includes a Bachelor of Commerce, majoring in Marketing and Organisational Psychology from Macquarie University Sydney and studies Korean at the Korean Education Centre, Sydney.

Meet the Moderator

Mr. Duco van Breemen, General Manager of Haymarket HQ. Mr van Breeman is the founding General Manager of Haymarket HQ (HHQ), Australia’s first innovation hub and co-working space supporting entrepreneurs to grow into the Asia-Pacific. HHQ is funded by all levels of government and companies such as Alibaba and Australia Post. In the past three years, Mr. van Breeman and his team supported nearly 600 companies expand into Asia and were responsible for bringing $700m of companies into Australia.  Prior to coming to Australia, he lived in China for seven years where he worked with MNCs and state-owned enterprises and helped form one of China’s first industrial incubators.

This event is made possible through the support of our valued venue partner Stone & Chalk. Thank you for your support of the Professionals in International Trade business community.

Melbourne event: Save the Date!

Professionals in International Trade launches in Melbourne on Wednesday 15 April 2020. The new chapter will open opportunities for new members in Melbourne, and travelling members from other states, to connect with like-minded individuals who work in and share a common interest in international trade and investment, business and foreign affairs.

Following the footprint of the Sydney chapter, PIT Melbourne will create opportunities for members to connect on both a social and professional level to help foster long term relationships built on trust and business collaboration. Watch out for event information and registration details opening soon!

Professionals In International Trade Annual General Meeting (AGM) November 2019

Leading up to the PIT AGM in November 2019 nominations were accepted for board member applications for 2020 and voting occurred at the AGM.

We start 2020 with a new Board of Directors and take pleasure in welcoming re-elected directors and new directors and thank departing directors. Congratulations to Alexandre Kohn and Martin Roa Skramstad elected as Chair and Vice Chair respectively. Please refer to the Governance page for information about the Board.

Are you interested in partnering with PIT?

Central to PIT’s mission is the connectivity of our members. One way we achieve this mission is by organising regular networking and member events. If you are interested to host, sponsor or speak at a future PIT event please contact us or see the sponsorship page to download an overview of Partnership Opportunities with PIT for 2020.



INDUSTRY 4.0 ASEAN held at Haymarket HQ October 30, 2019

Professionals in International Trade (PIT), the Australia Indonesia Business Council (AIBC), Australia Malaysia Business Council (AMBC) and Haymarket HQ co- organised the INDUSTRY 4.0 ASEAN event. It was a huge success! with everyone learning about the developments happening in the ASEAN region. We found out that there are huge opportunities for companies wanting to invest in Industry 4.0 in countries including Indonesia, Philippines and Thailand.

Networking was in full swing. There were many business cards exchanged.

Alison Cairns – Partner, Ernst & Young: Identified Singapore as the leading ASEAN country adopting Industry 4.0, with all the large corporations setting up regional offices there such as Google, Bayer, Vodafone, Dyson, BMW and Salesforce to name a few.  About 4,200 firms had regional headquarters in Singapore.

Alison also commented on the fact that ASEAN region has a high up take of new technology as they are nimble and are able to move fast on new product uptake. They don’t have legacy issues like we do in Australia in regards to their thinking or infrastructure. 


In April, the Indonesia launched Making Indonesia 4.0. Among a wide range of themes, the initiative includes incentives for the country’s 3.7 million small and mid-size enterprises to adopt new technologies—a critical component since small businesses are generally most reluctant to assume risks.

Steven Suhadi – Chairman, Indonesian Blockchain Association outlined that Indonesia is a fantastic market place for new technology as the population is a huge adopter of mobile technology. Indonesia as a market place is lucrative, however companies are advised to get their ducks in a roll before entering the country and ensure you make local connections to fast track market entry.

George Lucas – Managing Director & CEO, Raiz , spoke about how Raiz has found Indonesia progressive in adopting new apps as they are huge users of mobile phone technology. There are huge opportunities in Indonesia, our closest neighbour with a population of 270 million.


The Philippines government is committed to industry 4.0, they are looking to invest technologies including Advanced Materials, Nanotechnology, Space Technology Applications, Photonics, and ICT and Electronics; all of which are all critical to the fourth industrial revolution.

Additionally, the Department is committed to pursue and make available science and technology (S&T) solutions and innovations to help create and sustain competitive industries, attain energy self-sufficiency, and ensure the efficient and effective use of emerging technologies for the inclusive growth and development of the country.

Alma Argayoso – Philippine Trade Commissioner talking about the great Industry 4.0 government initiatives from the Philippines


Salila Tepkasetkul – Director, Thai Trade Centre spoke about Thailand’s $45 Billion Leap to Industry 4.0

The Thai government had authorised $45 billion with over $6 billion is slated for robotics and logistics upgrades. Other industries benefiting from this focus are as follows: Next-gen automotive, intelligent electronics, tourism for high-income tourists and medical tourism, agriculture and biotechnology, food processing, robotics, logistics, and aviation, including biofuels and biochemicals.

Salila Tepkasetkul – Director, Thai Trade Centre